2026
Rethinking time-to-value in B2B SaaS onboarding
built an ai-native vendor-customer platform that makes onboarding effortless on both sides

Product · UX/UI · AI · Full-stack
Hi I’m Caroline, I turn early concepts into live products I’m a designer with 13 years across physical and digital products. I started in luxury fashion, designing for Alexander McQueen, Burberry and Casablanca. It’s a brutal industry, and it taught me to keep a high standard under pressure. I left a successful career that’s famously hard to break into, because I wanted to build products in tech. I became the founding designer at a pre-seed startup, and today I design AI tools for operations teams at E.ON Next.

My brain works both ways. I’m visual and I love user research, but I also think in systems and pick up technical concepts quickly. I’m autonomous and do my best work in fast-moving teams. I find the real problem with users, design a solution that works for the business too, and build it myself to test it. I enjoy spending time in dev tools. This year I shipped a not-so-small side quest, Vector (front end, back end, AI and integrations). New domains are the fun part. Right now I’m going deeper on code architecture and 3D, trying to land a handstand and getting competitive at ultimate frisbee.
/highlights
founding designer
COG · health-tech startup
pre-seed · built it 0→1
product designer
E.ON Next · energy
AI tools · end-to-end · B2B
senior print designer
Burberry · McQueen · fashion
top-label craft pedigree
2026
built an ai-native vendor-customer platform that makes onboarding effortless on both sides

Product · UX/UI · AI · Full-stack
2026
/e.on_nextredesigned a knowledge system that cut follow-up contacts for 94% of support agents

Research · UX/UI · Testing · Launch
2026
/gatewaydesigned an energy account handover journey for housing developers, built to release a £4m debt

Product · Research · UX/UI · Testing
2025
/cog_adhddrove bookings and engagement through flow optimisation and a check-in history feature

Research · UX/UI · Testing · Launch
2026
/synapsebuilt a memory-first reflection agent for the london langchain x surrealdb hackathon

Product · AI Architecture · Backend
13 years of design evolution is a skill list too long for any showcase. So I created an intergalactic knowledge graph you can hop around and have fun!
/skills
click in to start
scroll to zoom
click to travel
drag to orbit
click in to start
scroll to zoom
click to travel
drag to orbit






























































